Campaign at a Glance
39.94
Total Hours of Airtime
The total duration all videos were displayed on screen.
9,187
Total Plays
The combined number of times the videos were played.
25
Total Campaign Days
The entire duration of the campaign from start to finish.
Media Performance Comparison
This section breaks down the performance of the different video assets used during the campaign.
Duration vs. Play Count
This chart compares the total airtime and play counts for each video. The 'Bronz' version of the video saw significantly more airtime and plays.
Share of Total Airtime
This chart shows the percentage of total campaign airtime for each video. The "Bronz" version accounted for over 60% of the total duration.
Campaign Timeline
The campaign was executed in two phases on the same screen, with a different video asset running in each phase.
Phase 1: Standard Video
Aug 25 - Sep 06, 2025
Ideal Standard Billboard Video.mp4
Phase 2: Bronz Video
Sep 06 - Sep 18, 2025
Ideal Standard Billboard Video (Bronz).mp4